Qingdao Douglas Wines Co., Ltd.

British Douglas Laing & Co., Ltd is located in the traditional producing place of Scotland whisky- Glascow, Scotland. It is a family owned enterprise founded by Duke Douglas Laing in the year 1886. It produces single-malt and blended whisky. Due to the strict requirements and the traditional operating mode, the whisky made by our company has always met the professional standards of whisky products. At present, our company′s whiskies are sold in more than 60 countries and regions all over the world, and have been awarded the exporting prize by Queen of the United Kingdom. This brand first entered the Chinese market at the end of the year 2004.

As the partner of British Douglas Laing & Co., Ltd, Douglas (Qingdao) Wines Co., Ltd was established in December, 2004. Since Qingdao corresponds to the unique geographic location of the original Scottish whiskey producing place, the decision makers at British Douglas Laing & Co., Ltd chose to place its main office in Qingdao, which has the same tremendous technical background and talent base.

"We are the first western liquor company to enter China and we will be the very best in the future. " These are the very words spoken by the president in the welcoming speech to the new staff. "The first company in mainland China to export Scotland whisky" and "the first company in mainland China to export its own brand of vodka to the European market" are descriptive of our company. This is the competitive edge of the world class quality and brand of Douglas (Qingdao) Wines Co., Ltd. This laid the foundation for the strategic development and long-term planning of our company. Currently, the main product line of our company includes whiskey, brandy, and vodka, etc. Our modus operandi is the expansion in the domestic market and exporting as our core business. Our product series now covers more than 150 cities and regions within China. Of which, the AK-47 vodka was awarded the title of "Ten Innovative Products" in the year 2005 by the Chinese food industry after been marketed for only more than a year, and quickly brought about a ′AK-47 vodka storm" in the domestic western liquor market. In the year 2006, based on the tremendous strength of its name brand, AK-47 vodka took the lead in exporting to the European, Asian and other international markets.

With excellent distribution team, famous brand, sincere service, accurate positioning in the market, proper brand advertising and wide distribution channel, Douglas (Qingdao) Wines Co., Ltd has won approval and praise from numerous customers and folks in the same industry alike. It is rapidly becoming the model both emulated and sought after by those in the same industry. However, the goals of our company are not only to occupy a place in the Chinese western liquor industry, but also to grow and expand. Our company is determined not only to become the pioneer and leader in the industry, but also to open up a new frontier in market distribution. At the same time, we need to go beyond the Chinese market, and strive to open up and spread into the international (including China) western liquor market. with western liquor name brand as the basis, we are seeking out partners in markets where they are sold well, and together forge a western liquor sales network that leads the domestic Chinese market.